In marketing, it’s vital to consider consumer emotions. Subjects given the shoddily formatted document showed obvious signs of displeasure and negativity. One was tastefully formatted, while the other was an intentionally poor example of font selection and formatting. In another study, two test groups were given different versions of the same document. Two percent may not sound like much to most people, but to a marketer looking for an edge, it can’t be ignored. With a sample size of over 45,000, that is statistically significant. Those who viewed text in the Baskerville font were two percent more likely to be optimistic than those viewing it in other fonts. One might expect the results of the study would show little difference in emotional reactions based on font, especially as some of the fonts were similar. The fonts tested were Baskerville, Computer Modern, Georgia, Helvetica, Comic Sans, and Trebuchet. The researchers were quietly using different typefaces for different test subjects. In one study, a researcher gave test subjects a paragraph of text to read and then asked two questions to gauge their feelings and opinions towards the information in the paragraph. Studies have shown that the font, typeface, and formatting of text can affect people in the same way. There are many different cues that marketers use to do this, such as specific colors, images, and words. Marketers use subtle cues to compel people to take a certain course of action, ideally with the target believing it was completely their decision to do so.

Marketing, in many ways, is just applied social psychology.

Best Fonts For Newsletters (Highly Recommended)īest Fonts For Newsletters (Choosing The Right Style).

The Effect of Paragraph Breaks and Line Spacing on Attentiveness.

Best Fonts For Newsletters (Choosing The Right Style).

Marketers who want to make the most of their email campaigns cannot ignore formatting and choice of font. Some people assume that the choice of font is unimportant or that the best choice is to go with the defaults. There are many nuances and important strategies that contribute to a successful email marketing campaign.Ĭhoosing the best fonts for newsletters is one of them. Numerous studies have shown that email marketing is, by far, the most cost-effective of all digital marketing channels.īut that doesn’t mean all email marketing campaigns bring killer returns. Choosing the Best Font and Font Size for Email Newsletters

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